Corporate Strategy / Advisor
I arrived in Advertising after 15 years in Management Consulting specializing in Sales and Marketing. I've quantified the impact of integrated programs and measured the ROI of countless tactical options --- all in an effort to accelerate growth, to find and convert new customers, to grow share of wallet……and dominate competitive share of voice. For too many companies today, advertising is the most underutilized, and misunderstood tool in the toolbox. Our mission is to change this, to drive profitable campaigns that more than pay for themselves (in the near term, without any fuzzy math, without straining to connect the cause and effect). When it works, it truly IS magic. I've helped my clients acquire new digital marketing capabilities, build their brands, grow their organizations, increase revenues, and enhance profits --- in over 40 countries.
With 20 years of experience helping clients reinvent the game, I've learned that a search beyond the obvious is anything but optional. It's essential. I started my career in the high tech industry, where solutions are highly customized and staying ahead of the competition is the only way to survive. Partnership was the key to innovation, to a win-win. It was the only way to stay ahead of a technology landscape that was changing faster than the acronyms used to define it! I learned that a solution is only valid if it meets your goals. Your agenda is our agenda. Your goals are our goals. This is more than a promise. It's the only way we do business. We win when you win.
For 25 years, I've helped organizations in the most competitive markets create distinguishing brands and marketing communications. Drawing from a cross-section of Fortune 500 to nonprofit organizations, my experience affords a fresh perspective as I provide ongoing creative and strategic counsel to a wide array of clients. I'm a displaced Californian with a love for supporting the arts, amazing spaces, and brilliant ideas.
Search & Social
During my time developing technology for 2 notable companies in the NY Tech community, I have been fortunate enough to influence and touch many of the brands we all know and love, Hostess, Wells Fargo, Expedia.com, Forever 21, CBS Interactive, Red Solo Cup, Verizon, and many more. I was personally responsible for over 1.5 million in monthly ad spend and the strategic account manager for 60 clients in the US, Canada, Mexico, Brazil, United Kingdom, and South Africa, and oversaw a team who managed hundreds more.
I have also spent a fair share of my time learning how agencies leverage the wealth of ad technology that exists, and witnessed the huge knowledge and communication gaps within the agency realm. So at GW New York, that gap doesn't exist. We focus on what's important - reaching your target consumer via the many channels that exist in digital media, and ultimately growing your brand. While most agencies have been able to learn from their experiences with 10-20 clients, I've learned from hundreds.
My knowledge and expertise in digital display comes from years spent consulting with hundreds of digital advertising clients, exploring tactics that will achieve their goals... and provide them the maximum ROI on their investment. I've worked at The New York Times, WPP, and most recently I was Digital Director at Media-Corps. In addition to my role at GW New York, I frequently serve as a guest lecturer on the topic of digital advertising strategy at New York University and General Assembly.
I've worked in National and International Public Relations for over 20 years. And I've had the pleasure of working with internationally renowned companies and corporations. My clients and partners have included Mandarin Oriental Hong Kong, Caesarstone U.S., AKA Beverly Hills, Founders Forum, Sunset Marquis Hotel, Physique 57, the British American Business Council (BABC) and the City of West Hollywood amongst many others. My professional network and connections span many industries and include members of UKTI, UMG, WME, CAA, UTA, Lionsgate, Sony, Marvel, Warner Bros., Disney and more.
In addition to my work with these organizations, my non-profit work is also a cornerstone of my personal and professional philosophy. I'm currently on the board of the EveryChild Foundation and I work alongside The David Sheldrick Wildlife Trust Fund, Save the Elephants Fund, the BAFTA LA PR Committee and the Los Angeles Zoo. I've also spent years working with women's groups across East Africa.
With over 20 years of experience in Marketing and streaming media, beginning in the startup community....and most recently as an entrepreneur launching Colorado Mountain Brewery, I understand the challenge of building brands (from the ground up). As a graduate of the Air Force Academy I also understand and value the deep commitment and sacrifice of those who serve our nation. We believe the stories of those who serve, and especially those who receive the Congressional Medal of Honor, deserve to be told. Their stories need to be heard, to reach more of us, to teach all of us by their example what it means to be a citizen of the United States and at what price our freedom is secured. This program is our commitment to the future of our nation and I am proud to focus exclusively on this for GW New York.