We are a full-service agency in New York City Our team members and associates have won hundreds of awards and grown our clients’ brands billions.
For example, in recent years…


Campaigns Launched


Clients Worked With


Million In Media Placed


Number of Awards Won

As of February 2015, we launched, with the Congressional Medal of Honor Foundation, a unique cooperative advertising program. Click here to learn more.


Inspired creative is essential.
Inspired creative + optimal media mix = impact
Inspired creative + optimal media mix + exceptional media weight = magic


We believe in experience, accomplishment, and innovation.


Angela Bakker-Lee



Bonnie Walker



Drew Mitchell



John Uppgren



Nick Caughel

Digital Director


Ryan Kelly

Digital Advisor


Sarah Robarts

Public Relations


Scott Koons

Program Officer

Our Service

Our Process

We believe in delivering a higher quality of service, technical expertise and advice. Our dedicated team members and associates are happy to assist you with know-how and experience.


We start with researching both quantitative and qualitative data to make sure you deliver the right message to the right audience at the right time, leveraging a competitive analysis through access to some of the largest databases in the world.


We’ll handle all communication with publications, including rate negotiation and added value opportunities. We have a full service implementation team to ensure timely executions, and an analytics team to insure that we deliver in full at a minimum.


We cover it all. Whether it’s developing your brand & identity, logo, website, display ads (flash/expandable), commercial productions, custom social media content, and much more!


Each campaign will launch with the latest set of best practices. However, for all the programs we develop there is always something new to consider, somethig new to integrate, to measure, to link to, or to dynamically respond to. We welcome it. We plan for it! Fine-tuning is in our blood.

Our Service


With the advertising and marketing world as complex as it is, our clients are looking for partners who can do it all: help guide brand strategy, create engagement campaigns, execute flawlessly in real time, measure and refine as needed.

Media Negotiation, Planning, and Placement

GW NEW YORK brings you innovative traditional, digital, and social media strategies, customizing them to fit your customers and your brand objectives (brand promise, positioning and messages), and backing up our recommendations with robust analytics and research.


We have some of the best creatives working in the field today. From production of television commercials, copy, website creation, all the way to IAB high impact units we have you covered. We will take you through the creative brief all the way to when your ad goes viral on Youtube, your spot goes national on TV, your spread cuts through in Forbes, or your social program goes wild on twitter.

Media Analysis

GW NEW YORK evaluates your historical media mix and helps you optimize performance, increasing the value and impact of your advertising campaigns.

Media Tracking and Verification

GW NEW YORK acts as the steward of your investment, ensuring that all media you purchase runs as promised (or better than promised) with tracking systems that are second to none and detailed verification reports that have set new standards in the industry.

Social Media Management

Whether it be content creation on Facebook or Youtube, marketplace ads, celebrity endorsements, or social media management, we are the experts in this category. We’ve worked on thousands of campaigns and understand how to make social sing for a brand.

Search Engine Marketing and Optimization

From your standard CPC campaign to a more complicated multi-brand strategy, we will provide you with real time report and thousands of keywords to make sure you are getting the most efficient and effective use of your budget.

Strategic Consultation

Understanding your goals and objectives for a campaign, we can optimize it to drive those metrics and achieve the highest ROI. With our approach to customizing your marketing mix, you will know that your dollars are hitting your bottom line.

Site Direct and Programmatic Buying

Whether you want a homepage takeover on The New York Times or a data driven behavioral targeting play, we can give you access to the most innovative display opportunities and programmatic buying opportunities in the world.


Without a foundation built in research you are shooting in the dark. We have access to some of the best research in the field and can provide you with a direction on which we can build your brand.

Reputation Management

Shoppers today research with the Internet before they make a purchase or choose a place to eat. Your reputation on blogs, review sites like Yelp, Urbanspoon, and social sites like Facebook and Twitter all influence the choice they make. Drive positive word-of-mouth advertising with reputation management.


Get Connected

The NSA already takes care of our social media profiles.
For everyone else who wants to connect, do not hesitate, we are waiting for you!

Contact Us

Don’t be shy!

Our Address

  • 1 Little West 12th Street
    New York,
    New York 10014
  • (212) 335-0362
  • info@gwnewyork.com
  • www.gwnewyork.com

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